Perfume or Sexfume?

Over the past couple of weeks a few of my friends and different classmates have mentioned how provocative fragrance commercials and ads can be. I have always thought the same thing after watching a commercial, but I have never brought attention to it, or really thought about why until now. To be honest the ads and commercials tell us customers absolutely nothing about the actual fragrance. You can kind of get somewhat of an idea of what the smell might be like, but assuming anything might be risky.

I have seen commercials for J'adore by Dior and thought the smell would be very sophisticated and  wonderful because they develop the character of the perfume with a very rich and chic woman. However, when I smelt it, I thought it was gross and smelled like "old ladies" but that is just my opinion. I believe the commercials entice you to want to sample the fragrance, which is good because it gets the customer into the store. It also gives you somewhat of an idea of what type of mood you feel wearing it.

The ads on the other hand usually go for the really innocent or sex factor. Take for example the Emporio Armani ad. When looking at this I the message I receive is, "If I wear this perfume some man is going to wanna take my shirt off and kiss me." Whether or not that is the message they are wanting to communicate, it's one that is being received.