During my Group Counseling class the other day we were talking about the way media portray different cultures, and how it makes the people of that particular culture feel. When these discussions take place the White, Hispanic and Black populations are typically the main focus. However, this time the representation of the American-Indian culture was the center of attention.
One of my fellow classmates, who is a descendent of the Kickapoo tribe, said her family always questioned why they chose an Indian girl as the face of the product. Initially, I thought that perhaps the founding and creating of this brand stemmed from someone or somewhere with a large Indian influence. However, after looking online time and time again I have yet to find anything that associates the reasoning behind the girl and the culture. My only thought as to why they picked the Indian girl is because the company says their butter is the best quality and is made with simple goodness. When I think of the ways of the Indian population, I think about how they utilized nature and what was available to them to survive; even as far as clothing and dwelling are concerned.
Whether or not the company was intentionally attempting to make their product a direct representation of the Indian population, it ultimately does. After all this culture appears to be the face, literally, of Land O Lakes.
